Accounting firm PKF sees digital future with acquisition


With over 750 staff and 90 partners, PKF is a large accounting firm focused on mid-sized organizations and with a top 10 position in Australia.

In various forms, the business has been in business for over 100 years in Australia.

They envision a future where they will not only be a business and financial advisor to their clients, but also a technology and systems advisor.

That’s why 18 months ago they took their internal love for the NetSuite product line and started helping their customers with NetSuite in their own businesses.

That’s why they created PKF Digital.

Meanwhile, OnlineOne has been a specialist partner of NetSuite for almost 20 years and has sold what is believed to be the first NetSuite instance in Australia.

OnlineOne was part of Fronde, which is an ERP system integrator in Australia and New Zealand.

The original founders of OnlineOne purchased the company in 2020 and were looking for a partnership to take their practice to the next level.

For PKF, it seemed obvious to accelerate their own plans, and they bought 50% of OnlineOne. Its business unit and OnlineOne have now merged under the PKF Digital brand.

This has expanded the teams and created a very compelling proposition built around NetSuite software that can be offered to thousands of PKF customers in Australia and New Zealand.

“Joining PKF allows us to help more customers adopt an integrated business system to support their goals,” said Don McLean, CEO of PKF Digital.

“This merger represents an important milestone as we continue to accelerate the growth of our digital offerings and our ability to advise and support our clients in all facets of their business,” said Bob Bell, Managing Partner, PKF Sydney/Newcastle .

Additionally, Covid has really accelerated many customers’ move from legacy on-premises ERP solutions to cloud-based ones, according to McLean. That plays nicely into NetSuite’s solution, which is cloud-only and easily accessible when working from home.

“With NetSuite being cloud-based, we have actually worked remotely ourselves and migrated customers to NetSuite remotely for 10-15 years. This has positioned us very well to understand our customers in hybrid work scenarios for the pandemic,” McLean said.

Additionally, from the recent Oracle NetSuite SuiteWorld conference and resulting product announcements, McLean sees many new automation opportunities for his and PKF’s customer base.


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