Product authentication and consumer engagement solutions provider YPB Group Limited (ASX: YPB) is pleased to announce that it has received 7 (seven) new Stock Keeping Units (SKUs) under the MSA Nature One Dairy and Nature’s Care, bringing the number of products covered by CONNECT for these customers to 47 (forty-seven).
Each SKU is branded with a serialized QR code from YPB’s CONNECT platform. The individual codes generate revenue for YPB as well as the development of digital product landing pages. The YPB CONNECT platform has also been added to a new production line at Nature One Dairy’s contract manufacturing facility which will be used on NOD’s TUB product line, and this will also be offered to the line of customers. under Nature One contract.
During the first quarter of 2021, YPB also improved CONNECT’s operational hosting costs by 40%, supporting the already high margins displayed on YPB’s product lines. In addition, the operational efficiency of the platform in China has been improved without increasing operational costs.
YPB has also just released a new advanced analytics capability that will be offered as a subscription service to new and existing customers.
New analytics features include:
- Demographic information, including age group and gender.
- First-party analytics, authentication, and data capture trends.
- Top performing segments by product SKU.
- Top performing country by product SKU.
These analytical capabilities are a new feature of the CONNECT platform. The Company believes that this will increase the attractiveness of CONNECT for customers.
YPB Group CEO John Houston said, “Our CONNECT team did a tremendous job in Q1 2021 to reduce the cost of hosting the platform by working closely with the cloud platform of Amazon Web Services (AWS) and to improve analytics support in China. The newly released enhanced analytics packages will add revenue, appeal and functionality to CONNECT. We also appreciate the support of CONNECT by our existing customers with the addition of 7 additional SKUs”
This announcement has been authorized by the Board of Directors of YPB Group Limited.